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POSITION:  Communications and Content Strategy Specialist (Exempt)

HSU JOB FAMILY CLASSIFICATION: CMPR Specialist I

DEPARTMENT:  University Marketing

SUPERVISOR TITLE:  Director for University Marketing

FLSA STATUS:  Exempt

EXEMPTION:  Professional Exemption

LOCATION:  Abilene

TARGET HIRE DATE: As Soon As Possible

HSU CHRISTIAN STANDARD REQUIREMENT FOR EMPLOYMENT – Candidate must profess a Christian Faith, maintain membership in a local congregation, and respect the values and distinctives central to the historically Baptist values of HSU.

CONTACT INFORMATION: Human Resources 325-670-1259 or careers@hsutx.edu 

SUMMARY/SCOPE:

A vital leader in the Office of University Marketing, the Communications Specialist will set and guide the strategy for University communications and marketing content development, including Range Rider, Public Relations and News Media, Social Media, Print and Digital media, and other marketing collateral. The Specialist will be responsible for aligning the development of communications, relevant messaging, and content with the purpose and mission of the institution, and ensuring effectiveness of branded content to target audiences.

HSU JOB FAMILY CLASSIFICATION INCLUDES THE FOLLOWING:

ESSENTIAL DUTIES AND RESPONSIBILITIES: These examples do not include all possible tasks & do not limit the assignment of related tasks.            

In collaboration with the Director for University Marketing, develop content strategies, communications messaging, and other content planning.

Develop long-range content communication strategies, content and communications timelines, campaigns, and media plans.

Advance the visibility of the University through deadline-driven earned media, social media, and electronic media.

Cultivate, manage, and track relationships with news media, social media constituents, and key campus stakeholders.

Write and edit compelling content, articles, and stories in alignment with University goals and strategies.

Serve as the primary campus point-of-contact for all media.

Solicit, organize, manage, and track on-campus media requests including, but not limited to, expert inquiries, on-camera/on-record interviews, news conferences, and crisis communication.

Oversee biannual Range Rider publication, whether executed internally or externally.

Supervise, mentor, and coach interns and student workers for the areas of Marketing, Social Media, and Content Strategy.

SUPERVISORY RESPONSIBILITIES:

Supervisor 3-5 part-time student workers.

COMPETENCIES:  Intellectual, Interpersonal, Leadership, Organization and Self- Management. To perform the job successfully, an individual should demonstrate the following competencies. On a separate sheet of paper, write a paragraph for each competency listed below describing your background and qualifications in each area. This is your opportunity to demonstrate how your education and/or experience in your current or previous job relates to each function of this position. Interview decisions are partially based on this information.

Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.

Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.

Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.

Judgement - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.

QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS, & ABILITIES (Language, Mathematical, Reasoning and Computer Skills):

LANGUAGE SKILLS: Ability to read, analyze, and interpret the most complex documents.  Ability to respond effectively to the most sensitive inquiries or complaints.  Ability to write speeches and articles using original or innovative techniques or style.  Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS: Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

REASONING ABILITY: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

COMPUTER SKILLS: To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Project Management software and Order processing systems.

EDUCATION/EXPERIENCE:

At a minimum, candidates will have earned a bachelor’s degree from an accredited, four-year college or University with a preferred concentration or major in Journalism, Public Relations, Integrated Marketing, Mass Communication, English, or other related communication field. Preferred 5 years of professional experience in Journalism, PR, or related Communications field. Preferred 3 years of experience in social media management.

CERTIFICATES, LICENSES, REGISTRATIONS:

None are required for this position at this time.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit or stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. 

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

ADDITIONAL INFORMATION:

This position is a full-time, exempt level staff position.

A minimum of a 40-hour work week is expected. Irregular hours, occasional evening and weekend work and/or assignments beyond a 40-hour week may be required during peak season and/or to meet project deadlines.

Infrequent travel may be required on occasion in order to attend training workshops.

Must have an maintain a valid Class C Driver’s License and maintain a clear driving record to be insurable under the university liability policy.

Must be able to drive to complete work assignments on and off campus, as needed.

EMPLOYEE BENEFITS: For more information concerning benefits offered to HSU employees, see the HSU Summary of Benefits on the HSU website.

EEO / ADA Statement:

As an Equal Opportunity Employer, HSU complies with all applicable anti-discrimination laws including those prohibiting discrimination on the basis of age, sex, pregnancy, race, color, national origin, disability, genetic information and military service. HSU is a private university affiliated with the Baptist General Convention of Texas, and may lawfully consider an applicant’s religion as a selection criterion. HSU is committed to hiring faculty and staff who share an active Christian faith and fully support HSU’s mission.  In accordance with the Americans with Disabilities Act (ADA), HSU provides reasonable accommodation to qualified applicants and employees with disabilities unless the accommodation would impose an undue hardship on the organization or would change the essential functions of the job. Requests for reasonable accommodation should be directed to Human Resources.

BACKGROUND SCREEN:

HSU does not discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law. HSU is committed to maintaining a safe and secure campus environment and protecting the university’s financial and physical assets. Therefore, Hardin-Simmons University conducts background checks. Depending on the position applicants may also be required to consent to a credit check as part of the background check process. As a non-profit institution of higher education committed to Christian faith and values, the University exercises its rights under state and federal law to use religion as a factor in making employment decisions.