Website
Strategy & Optimization
Develop
and implement strategies to increase organic traffic, generate leads, and
improve conversions on the HSU website.
Continuously
monitor website performance, functionality, and experience and provide
recommendations for navigation, layout, and design elements to enhance user
experience and increase conversion rates.
Oversee
conversion rate optimization across landing pages and other site components to
streamline the user journey and reduce friction.
SEO &
Content Management
Manage
onsite and offsite content strategies to improve SEO and user interface,
collaborating with outside vendors as needed.
Conduct
keyword research and optimize pages for search engine rankings, ensuring
content meets SEO standards.
Partner
with the Director of University Marketing and the Communications and Content
Strategy Specialist to review website marketing content to maximize visibility,
engagement, and alignment with broader marketing tactics.
Collaboration
& Stakeholder Coordination
Work with
departments across campus, such as Admissions, Athletics, Advancement, Alumni,
and Academics, to keep web content current and aligned with HSU’s marketing
strategy.
Collaborate
with HSU’s external web developer (Deep Space Robots) to maintain the HSU
website, ensuring it remains visually appealing, functional, and up-to-date.
Coordinate
with Admissions and other stakeholders to support email marketing initiatives,
web maintenance, SEO, and improvements to boost enrollment rates.
Data
Analysis & Reporting
Regularly
review web analytics, using tools like Google Analytics to monitor and analyze
website performance, content effectiveness, and conversion metrics.
Collaborate
with the Director for University Marketing to review monthly analytics,
identify trends, and make data-driven decisions for site optimization.
Prepare
and present KPI reports that assess website impact and inform strategic website
improvements.
Governance
& Maintenance
Oversee
website governance by working with departments to ensure content accuracy,
relevance, and consistency.
Learn and
train others on WordPress functionality, providing website and SEO training to
faculty, staff, and team members as needed.
Industry
Awareness & Continuous Improvement
Stay
informed of digital marketing and website trends, implementing new insights to
enhance the HSU website.
Lead A/B
testing and personalization techniques to refine user experience and
path-to-conversion strategies.
Attend
weekly marketing meetings to provide digital insights, update team members on
web developments, and brainstorm ideas for continuous improvement.
SUPERVISORY RESPONSIBILITIES:
There
are no supervisory responsibilities for this position.
COMPETENCIES: This is your opportunity to demonstrate how your education and/or experience in your current or previous job relates to each function of this position.
Interview decisions are partially based on this information.
On a separate sheet of paper, write a paragraph for each competency listed below describing your background and qualifications in each area.
To perform the job successfully, an individual should demonstrate the following competencies.
Design - Generates creative
solutions; translates concepts and information into images; uses feedback to
modify designs; applies design principles; demonstrates attention to detail.
Teamwork - Balances team and
individual responsibilities; exhibits objectivity and openness to others'
views; gives and welcomes feedback; contributes to building a positive team
spirit; puts success of team above own interests; able to build morale and
group commitments to goals and objectives; supports everyone's efforts to
succeed.
Quality Management - Looks for ways to
improve and promote quality; demonstrates accuracy and thoroughness.
Strategic Thinking - Develops strategies
to achieve organizational goals; understands organization's strengths &
weaknesses; analyzes market and competition; identifies external threats and
opportunities; adapts strategy to changing conditions.
Dependability - Follows instructions,
responds to management direction; takes responsibility for own actions; keeps
commitments; commits to long hours of work when necessary to reach goals.;
completes tasks on time or notifies appropriate person with an alternate plan.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
KNOWLEDGE, SKILLS, & ABILITIES (Language, Mathematical, Reasoning and Computer Skills):
LANGUAGE SKILLS: Ability to read,
analyze, and interpret general business periodicals, professional journals,
technical procedures, or governmental regulations. Ability to write reports,
business correspondence, and procedure manuals. Ability to effectively present
information and respond to questions from groups of managers, clients,
customers, and the general public.
MATHEMATICAL SKILLS: Ability to add,
subtract, multiply, and divide in all units of measure, using whole numbers,
common fractions, and decimals. Ability to compute rate, ratio, and percentage
and to draw and interpret bar graphs.
REASONING ABILITY: Ability to solve
practical problems and deal with a variety of concrete variables in situations
where only limited standardization exists. Ability to interpret a variety of
instructions furnished in written, oral, diagram, or schedule form.
COMPUTER SKILLS: To
perform this job successfully, an individual should have knowledge of Word
Processing software; Spreadsheet software; Project Management software; Human
Resource systems and Contact Management systems.
EDUCATION/EXPERIENCE:
Bachelor's degree from four-year
college or university in communications, marketing, journalism, or other
related fields required.
Strong familiarity with implementation
and development required.
Required experience and technical
skills include:
HTML, CSS, PHP, JavaScript
WordPress development and maintenance
Live troubleshooting of websites
Writing and editorial
Attention to detail
Strong familiarity with analytics and
analysis of complex datasets
Strong familiarity with Digital
Advertising platforms such as AdWords, BingAds, and Social Media Platforms.
Drive to consistently research and
test new techniques and strategies in digital marketing.
In-depth knowledge of integrated
marketing and digital disciplines.
Promote teamwork in the office and
across campus.
Reflective and analytical;
appreciative of feedback and dedicated to improvement and self-development.
Three
to five years of experience in digital marketing in a professional setting preferred.
The
above requirements will be validated through the written competencies provided
by the applicant in addition to the interview process and reference checks
regarding past employment experience, etc.
CERTIFICATES, LICENSES, REGISTRATIONS:
None are required for this position at this time.
PHYSICAL REQUIREMENTS:
The physical demands
described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform
the essential functions.
While performing the duties of this job, the employee is regularly
required to talk or hear. The employee is frequently required to stand, walk,
sit and use hands to finger, handle, or feel. The employee is occasionally
required to reach with hands and arms and stoop, kneel, crouch, or crawl.
The employee is occasionally required to climb or balance.
The employee must occasionally lift and/or move up
to 10 - 25 pounds.
This job is
sedentary in nature. Must be able to sit for long periods of time while
performing computer operations.
Must have good vision for design work on the
computer.
Must be able to attend meetings on campus at HSU.
WORK ENVIRONMENT:
The work environment
characteristics described here are representative of those an employee
encounters while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform
the essential functions.
While performing the duties of this job, the employee is
frequently exposed to outside weather conditions and extreme heat. The employee
is occasionally exposed to extreme cold.
The noise level in the work environment is usually moderate.
ADDITIONAL INFORMATION:
This is a Full-Time, Non-Exempt/Hourly
Staff Position at the HSU campus.
A regular 40-hour workweek is
required at a minimum (plus occasional overtime).
Working beyond a normal 40-hour week
is necessary at times, including occasional nights and weekends in order to
meet project deadlines.
All hours worked beyond 40 hours in
a single work week will be compensated at time and a half, per FLSA guidelines.
Must have and maintain a valid Class
C Driver’s License and maintain a clear driving record to be insurable under
the university liability policy.
Must be able to drive to complete
work assignments on and off campus, as needed.
Some travel and irregular work hours
are required at times for training, meetings, etc.
EMPLOYEE BENEFITS: For more information concerning benefits offered to HSU employees, see the HSU Benefits Summary on the HSU website.