In
collaboration with the Director for University Marketing, develop content
strategies, communications messaging, and other content planning.
Copywriter and copyeditor for Creative Services.
Develop
long-range content communication strategies, content and communications
timelines, campaigns, comm flows, and media plans.
Advance
the visibility of the University through deadline-driven earned media, web
stories and electronic media, including outlets like newsbreak.
Cultivate,
manage, and track relationships with news media, the Abilene community, and key
campus stakeholders.
Partner
with HSU marketing’s primary clients and attend regular meetings with the
offices of admissions, advancement, alumni, and athletics to develop, design,
and finalize projects for each office.
Research content and provide Historical Accuracy for all
Marketing projects.
Collaborate
with the Director for University Marketing and the Art Director & Senior
Graphic Designers to brainstorm design and content strategy for Marketing
Advertisements.
Attend
weekly Marketing meetings to discuss new ideas, and brainstorm, create, and
edit current and future processes or projects as a team.
Establish and manage the communication style guide
for the university to define the university’s voice and tone.
Develop and prepare canned messaging for internal
and external communication, including crisis communication.
Write
and edit compelling content, articles, and stories in alignment with University
goals and strategies for all outlets, including web, social, and PR.
Serve
as the primary campus point-of-contact for all media and head the efforts for
press releases to promote HSU in the media.
Solicit,
organize, manage, and track on-campus media requests including, but not limited
to, expert inquiries, on-camera/on-record interviews, news conferences, and
crisis communication.
Develop
a document for all HSU personnel to be used in media needs.
Oversee,
spearhead, and edit the biannual Range Rider publication, whether executed
internally or externally. Working closely with the Director for University
Marketing and the Art Director & Senior Graphic Designer to develop
concepts for each edition.
Supervise,
mentor, and coach student workers for the areas of Content Strategy.
Work
alongside the Social Media & Communications Specialist to create written
and digital content for the university.
Create
a content calendar for the website stories, aligning with the Social Media
& Communications Specialists social calendar.
Use
the Social Media & Communications Specialist to assist in written projects
for the university.
SUPERVISORY RESPONSIBILITIES:
There
are no supervisory responsibilities for this position, except for student
workers.
COMPETENCIES: This is your
opportunity to demonstrate how your education and/or experience in your current
or previous job relates to each function of this position.
Interview
decisions are partially based on this information.
On a separate sheet of paper, write a paragraph for each
competency listed below describing your background and qualifications in each
area.
To
perform the job successfully, an individual should demonstrate the following
competencies.
Job Knowledge -
Competent in required job skills and knowledge; exhibits ability to learn and
apply new skills; keeps abreast of current developments; requires minimal
supervision; displays understanding of how job relates to others; uses
resources effectively.
Communications -
Expresses ideas and thoughts verbally; expresses ideas and thoughts in written
form; exhibits good listening and comprehension; keeps others adequately
informed; selects and uses appropriate communication methods.
Quality Management - Looks
for ways to improve and promote quality; demonstrates accuracy and
thoroughness.
Strategic Thinking -
Develops strategies to achieve organizational goals; understands organization's
strengths & weaknesses; analyzes market and competition; identifies
external threats and opportunities; adapts strategy to changing conditions.
Judgement - Displays willingness to
make decisions; exhibits sound and accurate judgment; supports and explains
reasoning for decisions; includes appropriate people in decision-making
process; makes timely decisions.
QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
KSA’s
(Language, Mathematical, Reasoning and Computer Skills):
LANGUAGE SKILLS: Ability to read, analyze, and interpret the most complex
documents. Ability to respond effectively to the most sensitive inquiries or
complaints. Ability to write speeches
and articles using original or innovative techniques or style. Ability to make effective and persuasive
speeches and presentations on controversial or complex topics to top
management, public groups, and/or boards of directors.
MATHEMATICAL SKILLS: Ability to work with mathematical concepts such as probability and
statistical inference, and fundamentals of plane and solid geometry and
trigonometry. Ability to apply concepts such as fractions, percentages, ratios,
and proportions to practical situations.
REASONING ABILITY: Ability to solve practical problems and deal with a variety of
concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral,
diagram, or schedule form.
COMPUTER SKILLS: To perform this job successfully, an individual should have
knowledge of Word Processing software; Spreadsheet software; Project Management
software and Order processing systems.
EDUCATION/EXPERIENCE:
Bachelor’s Degree required. Ideal
candidate will have earned
a bachelor’s degree from an accredited, four-year college or University with a
preferred concentration or major in Journalism, Public Relations, Integrated
Marketing, Mass Communication, English, or other related communication field.
5 years of professional
experience in Journalism, PR, or related Communications field preferred.
3 years of experience
in social media management preferred.
Must be very
detail-oriented, highly organized, hard-working and efficient.
Must be able to meet
deadlines and multi-task in a high-volume service area.
Must be an excellent
communicator in both written and verbal forms.
The above requirements
will be validated through the written competencies provided by the applicant in
addition to the interview process and reference checks regarding past
employment experience, etc.
CERTIFICATES, LICENSES, REGISTRATIONS:
None are required for this position at this time.
PHYSICAL REQUIREMENTS:
The physical demands described here are
representative of those that must be met by an employee to successfully perform
the essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly
required to sit or stand, walk,
use hands to finger, handle, or feel, reach with hands and arms and talk or
hear.
The employee must regularly lift and/or move up to 10 pounds and
occasionally lift and/or move up to 25 pounds.
Specific vision
abilities required by this job include close vision.
This job is sedentary
in nature. Must be able to sit for long periods of time while performing office
functions. Will have a standing desk available.
WORK ENVIRONMENT:
The work environment characteristics described
here are representative of those an employee encounters while performing the
essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is
occasionally exposed to outside weather conditions.
The noise level in the work environment is usually moderate.
ADDITIONAL INFORMATION:
This
position is an Exempt/Salaried
Full-Time position.
A
minimum of a 40-hour work week is expected. Irregular hours, occasional evening
and weekend work and/or assignments beyond a 40-hour week may be required
during peak season and/or to meet project deadlines.
Must have and maintain a
valid Class C Driver’s License and maintain a clear driving record to be
insurable under the university liability policy.
Must be able to drive to
complete work assignments on and off campus, as needed.
Infrequent travel may be
required on occasion in order to attend training, etc.
Must
be able to drive to complete work assignments on and off campus, as needed.
EMPLOYEE BENEFITS: For more information concerning benefits offered to HSU employees, see the HSU Summary of Benefits on the HSU website.